SLEEP STUDIO

Sleep Studio was designed as a unique concept store focused on offering a wide range of products that addressed all aspects of sleep. As Creative Director I was part of a small team that developed the store from initial vision through to the opening of a temporary, 3,700 sq. ft. retail site in the Soho neighborhood of NYC.

Working closely with the business owner and architect in the design of the store I also oversaw the brand development, initial website and was responsible for designing and implementing the extensive merchandising plan. Each product was chosen as part of an overarching narrative that connected the choice of every product and looked at how sleep and our circadian rhythms were at the core of a healthy and balanced lifestyle: Awaken, Refresh, Relax and Dream.